2012 TOURISM OUTLOOK POSITIVE AS JANUARY PROVES TO BE ANOTHER SUCCESSFUL MONTH FOR CAPE HOTELS

March 2012: The 2011/12 summer season has proved to be a successful period for Cape Town-based hotels, which saw a noticeable year-on-year increase in occupancy figures over the December 2011 and January 2012 period.

POLL REVEALS THAT SPATE OF CAPE TOWN AWARDS WILL HAVE A POSITIVE IMPACT ON SA TOURISM FIGURES IN 2012

February 2012: According to a recent poll conducted by a leading South African hotel, 48% of travellers will consider Cape Town as a tourist destination due to the spate of recent accolades bestowed on the city.

TABLE MOUNTAIN NATURAL WONDER VOTE CRUCIAL TO LONG-TERM SA TOURISM

November 2011: The selection of Table Mountain as one of the New 7 Wonders of Nature has not only long-term historical benefits, but will also significantly boost tourism revenue and job creation for the Cape region, as well as South Africa as a whole.

LATEST STATS INDICATE EMERGING MARKETS ARE THE WAY FORWARD FOR SA TOURISM GROWTH

October 2011: Recent reports have revealed an increase in emerging market tourism in South Africa, led by South America and Asia, with both regions recording double digit growth in the first quarter of 2011. Latest foreign visitor statistics recorded by Pepper Club Luxury Hotel & Spa supports this growth in emerging market tourism with guest figures from India, China and Japan showing a marked increase year-on-year.

THE ART OF ATTRACTING RETURN CELEBRITY VISITS TO CAPE TOWN

June 2011: Recently named by TripAdvisor as the number one destination in its international Traveller’s Choice Destination Awards, Cape Town not only continues to attract international holiday makers regularly, but is also increasingly attracting high-profile celebrities too. International celebrities and performers that have recently visited the city include, among others, Grammy Award-winner Seal, Justin Bieber, Roxette, U2, Kim Kardashian, Cape Town International Jazz Festival artists, Neil Diamond, Ryan Reynolds and Denzel Washington.

INTERNATIONAL FESTIVAL SET TO JAZZ UP HOSPITALITY INDUSTRY SERVICE LEVELS

March 2011: Tourists and locals alike are getting ready to jazz it up at the annual Cape Town International Jazz Festival - the largest lifestyle festival in Africa and a major drawcard on South Africa’s social calendar. Local hospitality providers are eagerly awaiting the event, which provides a much-needed first-quarter injection to tourism figures every year by showcasing some of the best local and international musical talent.

WORLD TOURISM GROWTH TO POSITIVELY IMPACT SA VISITOR FIGURES IN 2011

22 February 2011: The increase in foreign visitors during the recent international summer holiday season brought much-needed revenue to the South African tourism sector and has set the bar for tourism growth figures for the country in 2011.